The United Kingdom is one of the most lucrative sports betting markets on earth and this is all thanks to its thriving sports sector as well as the conducive regulatory environment.

A number of globally recognized gambling brands have been spawned from the country and one of the most renowned ones is William Hill.

Founded in 1934 as a rather fringe gaming operator, the gambling company has since grown to become a household name both in the United Kingdom as well as in several international markets.

It officially began its online gambling operations in 1998, a move that further cemented its position as one of the undisputed leaders of the gaming industry.

This William Hill review is primarily concerned with the gaming operators online sports betting operations which, just like its other offerings, are considered to be the best in class.

In fact, it can be argued that the William Hill sports betting product is its main draw. With over half a century’s worth of experience in the gaming industry and over a decade’s worth of online gaming expertise, this is definitely the online sportsbook you should be looking to. Here is why:

An Eye for the Industry

As you will come to find out from this comprehensive William Hill sportsbook review, the company has come a long way since the early days when it began by offering postal and communication services. Its history in the service delivery industry is perhaps one of the reasons why they chose to branch out and venture into the world of sports betting and gambling in general.

In addition to its online sportsbooks, William Hill has a plethora of retail sportsbooks and sports betting shops that have employed tens of thousands of people across the world. Currently, its annual turn over from gambling activities amounts to billions of pounds. Not many gambling companies have come even close to achieving what this behemoth gaming operator has been able to.

User Experience: Graphics and Design

Even though it utilizes a rather traditional design, the William Hill sportsbook is by no means dated. In fact, the user interface is quite slick and if you are the kind of bettor who enjoys having a fully functional design that does not necessarily include all the bells and whistles of modern digital sportsbooks, you will feel right at home.

When it comes to delivering an optimal gaming experience for all kinds of sports bettors, William Hill did not cut any corners. Novice bettors will find the platform to be very easy to use and navigate. Even experienced sports bettors keep coming back to the site for some fun and exciting sports betting action. It is that good!

The site has achieved this by making it extremely easy for players who just want to get down to business to do so without having to go through any hoops. All you will need to do is to deposit funds into your casino account and find the sporting activity that you want to bet on.  Thanks to a neatly arranged tab on the platform’s site and apps, finding sporting activities to bet on will be a breeze.

Player Stats

Once you create an account, log in and start betting on your favorite sports and teams, William Hill gives you a level of control that is difficult to find anywhere else. For instance, on the main page of the site, you are presented with a list of all the bets you have placed. This is further complemented by an outstanding tip advisor that is tucked away just below the handy search tool. The tip advisor offers you insights and helps you narrow down amazing betting deals.

If you think that is as good as it gets, you are wrong. We are just getting started.

The Software

William Hill already has a stellar reputation when it comes to its online casino and online poker games. This is largely because the company utilizes software from only the best casino software developers in the industry. As such, the games and the supporting software are always the best ones that you can find on the internet. Thankfully, the same applies to the William Hill online and retail sports betting offerings – they are powered by the best sports betting platform providers on the planet.

The online bookmaker is powered by OpenBet, a company known for its state-of-the-art sports betting solutions. OpenBet’s amazing software platform is further complemented by solutions from Betradar, 2DB and Inspired all of which also lead the industry in very many ways.

Betting Markets

William Hill boasts of at least 30 sports that players can bet on and while this is typically the same number that you might find in other online sportsbooks, the company has perfected this offering. Not only do you get to place bets on a wide range of games and teams but you will also have the opportunity to request odds of a game that does not exist on the site. The operator has added a number of new betting markets in the recent past and there is a huge possibility that this was after several requests from the users. They are definitely very serious about catering to the needs and desires of their customers.

The main markets that are offered by the William Hill sportsbook include:

Even sporting activities that are not very popular in the United Kingdom are available for you to bet on. Some of these activities include ice hockey, GAA hurling, darts, volleyball, snooker. Simply put, nearly all forms of mainstream sporting activities that you can think of will be available on this platform.

Unsurprisingly, football or soccer is perhaps the most popular sports betting market in the UK. If you are a fan, you will always have an extensive roster of both local and international leagues and competitions. Even eSports betting has made it to the list of betting markets offered by William Hill.

The sector is perhaps one of the fastest-growing sporting activities on the planet with so many fans looking to place bets on competitive video games such as Halo, StarCraft, Dota 2, CS:GO, and League of Legends. William Hill has got you covered if you love eSports betting.

Looking for a little more thrill and excitement? Well, you can also place bets on a number of sporadic events including the Olympics, elections or even the outcomes of TV shows.

Bet Details

For all the markets on the site, the betting limits range from as little as £1 all the way up to a whopping £10,000. Some high rollers have even reported being able to place bets worth as much £25,000. This might be based on where you are located but all the same, it makes William Hill ideal for both casual games and the high rollers or professional bettors.

When you place a bet, the online sportsbook issues you with an excellent bet slip that is very easy to manage. It comes with lots of functionality with regard to how it allows you to control all of your betting options. Speaking of the betting options, below is a list of some of the most popular betting formats on the site:

Odds and Pricing

One of the most notable odds and pricing features available on the platform is the advanced odds feature. These are availed as frequently as every day on most of the sports and betting markets offered by William Hill. For fans of horse and greyhound racing, there is a special Best Odds Guarantee – this is perfect for anyone looking for great value and unmatchable racebook fun.

The overall betting margin on the William Hill sportsbook is 4.5 percent which is, without a doubt, one of the best margins in existence. This means that pay-outs from winnings on the platform are going to be at the very least very satisfactory.

Moreover, to give the customers even more confidence during their sports betting endeavors, William Hill also has a built-in ‘Cash in My Bet’ option. This is a great feature for customers who may be concerned about losing money whenever they place any sports bet. Fortunately, this feature is available across a wide range of betting markets including football, boxing, snooker, cricket and golf among others.

In-Play Betting

The in-play betting feature that is offered by the William Hill sportsbook is one of the most highly acclaimed features in the industry. In fact, it is one of the reasons why the operator has so many fans. By simply heading over to the “In-Play Betting” tab on the online gaming platform, the players will get access to a diverse range of betting options.

On that page, the odds change in real-time and everything is laid out neatly to ensure that you are able to see all the noteworthy highlights. The in-game stats are listed alongside some handy tips to help players make the best possible decisions.

Live Streaming

So long as you have created an account with William Hill’s online sportsbook, you will be able to watch live streams of a number of popular activities at no extra cost. All that will be required is a funded account or an account that has placed a bet in the last 24 hours before the live stream. Live betting has never been that good.

Furthermore, there are several tips available to you in case you decide to try out live streaming. For instance, the casino suggests some hot picks based on what most people on the platform are betting.

Bonuses and Promotions

William Hill’s bonuses are often underrated but in the actual sense, they are quite good. Players can always take advantage of some William Hill promo codes to redeem different kinds of bonuses from the site. These are not particularly hard to find but before you start thinking about promo codes, you should know that there are lots of other rewards you should look for. That said, the only real flaw you will notice is the lack of a VIP Club that caters to sports bettors.

The Welcome Bonus

New William Hill customers will be able to claim £30 as free bets when they place their first £10 bet. This bonus will be available to you for a total of 30 days before it expires. While it seems to be relatively small compared to what other sportsbooks may be offering, it will certainly be great to get you started. In fact, it is quite generous but many people do not realize that. The £30 bonus is actually a genuine 300 percent matched bet bonus since the value of the free bets is three times the bonus figure. How amazing is that? It does not also come with playthrough requirements that are too stringent.

Other Promotions

Depending on the season and the kind of sporting activity that you are interested in, the William Hill sportsbook will be offering various kinds of promotions to make your experience even more worthwhile. Some promotions are availed only once but the consolation is that there will always be new and different ones on a regular basis. The William Hill promo codes mentioned earlier will come in handy for these and you should, therefore, keep an eye out for them.

How to Deposit at William Hill

Making a deposit at William Hill Sports couldn’t be easier, just follow these easy steps:

1. Step 1 – Sign Up to William Hill Sport
2. Step 2 – Hit the yellow deposit button found at the top of the page.
3. Step 3 – Select the payment option you wish to use.
4. Step 4 – Enter the amount you want to deposit and fill in your payment details.
5. Step 5 – Hit deposit, its as easy as that!

Deposits and Withdrawals

Moving funds between your bank or payment service provider and your William Hill sports betting account is a breeze thanks to the availability of a number of amazing, popular and reliable payment services.

The operator has customers from all corners of the world and for this reason, it went out of its way to add as many payment options as it could.

All of the payment services it has partnered with are safe and secure with very reasonable wait times for transaction processing – most transactions will take between 1 to 5 days depending on the payment method you use. Furthermore, there are little to no fees levied on these transactions.

Processing Times

Willaim Hill Payment Options Details

The table above just highlights a few of the multitude of payment options that customers will have access to when placing sports bets on the William Hill sports betting platform.

Play on all your Devices

Whether you prefer to play on your desktop computer, your laptop, a tablet or even a phone, the William Hill sportsbook experience will be nothing short of amazing.

All functionalities of the platform have been optimized to work flawlessly across the board. The browser-based version of the sportsbook not only loads quickly but also responds very fast to match up to real-time changes in odds and games. If you have a large screen, the live streaming experience will definitely be out of this world. You will not find that anywhere else.

For mobile games, placing wagers on your favorite teams or games has never been easier thanks to the existence of platform-specific apps for Android and iOS-powered mobile devices.

The apps are quite functional which means that you never have to worry about missing out on any features. You can even stream and place in-play bets. Furthermore, they offer a more personalized experience through push notifications that keep you posted on the most lucrative odds and the latest games you can bet on.

Is the William Hill Sportsbook Legit?

Of course, it is. When we began this William Hill review, we mentioned that the casino is just a little over a decade shy of celebrating its centennial. That is, it has been in operation for almost 100 years! Surviving in the very competitive and sometimes hostile world of gambling is not an easy task and the fact that William Hill has survived for that long is proof that it is doing a lot of things right. But, do not take our word for it. Just ask the plethora of jurisdictions including the UK Gambling Commission that have licensed the company.

While at it you could also review all of the far-reaching certifications it has from third-party quality assurance companies. The company’s odds are reviewed by third-party certifiers such as Technical System Testing (TST) to ensure that all players are treated fairly. All its odds are also from the top sports data providers.

Moreover, all of your funds and data are completely safe and secure thanks to William Hill’s dedication to using the latest and greatest encryption technologies. To top it all off, the gaming operator has also been partnering with the likes of Responsible Gambling Trust, Gamblers Anonymous, and Gambling Therapy to promote responsible gambling.

24/7 Customer Support

Of all the gambling operators that we have reviewed, William Hill’s customer support services are arguably one of the leading ones. Any concern or issue that may crop up is handled swiftly and professionally by the well-trained and very friendly support staff. In fact, you can even place your bets through a telephone service without any hassle. These services are available round the clock which means that you will never have to worry about getting stuck on the waiting lines.

24/7 Live Chat: Yes

Customer Service: 0800 085 6296

Telephone Betting: 0800 223 311

Sportsbook Customers: sports@willhill.com

General Support: support@williamhill.co.uk

Social Media: Twitter

Supported Languages: English, French, German, Italian, Japanese, Polish, Russian, Slovenian, Spanish

So, Is William Hill Sports Worth it?

William Hill is generally an outstanding all-rounder in the gambling industry. Its sports betting offering undoubtedly lives up to this reputation through its top-notch performance and the plethora of amazing features it offers.

Players not only get to enjoy the standard sportsbook features but they are also treated to excellent support services and world-class betting stats.

Needless to say, it has by no means achieved perfection. It comes very close to that though. Considering the state of the gaming industry at the moment, that is no mean fete. So, William Hill is certainly worthy of your attention. Try it out and prove us right.

William Hill Sports FAQ