Betano Makes Its Debut in the UK Gambling Market

The UK debut of Betano, a top worldwide gambling platform, has been officially announced by BVGroup, the parent company of BetVictor, and its owner, Kaizen Gambling. This marks yet another huge milestone for the company.

Betano, a company with deep roots in Latin America and Europe, has been expanding into the UK market in conjunction with its recent sponsorship arrangements for the Uefa Euro 2024 and CONMEBOL Copa America 2024.

BVGroup is well-known for its successful launches in many gaming verticals. The company already has licenses in the UK, Republic of Ireland, Gibraltar, and Ontario in its portfolio which is a very big deal in the gaming sector. By expanding Betano’s reach to the United Kingdom, BVGroup has added another feather to its cap and strengthened Betano’s already formidable international reputation.

What to Expect

The United Kingdom is a very competitive gambling market and there is certainly a lot that operators need to bring to the table if they want to compete.

Betano’s new Lucky Dip and bet boosts are among the many features from that operators that UK users can look forward to enjoying on the site. Sentinel, part of BVGroup’s portfolio of safer gambling technologies, also now guarantees customers a secure gaming experience via automated messaging and risk assessment, demonstrating the company’s dedication to responsible gaming.

Citing the need to find the proper collaborator to support Betano’s UK debut, Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, emphasized the relevance of working together with BVGroup. This was right in line with his optimistic outlook on the future and their enthusiasm for more growth in the UK market.

The Chief Commercial Officer of BVGroup, Brent Almeida, also expressed confidence in the technical expertise and operational skills of the firm, which will ensure that Betano clients in the UK have a gaming experience that is both safe and enjoyable.

More Expansion Plans

BVGroup and Kaizen made the original announcement of their alliance at the beginning of April. The news was a reflection of Kaizen’s larger objective of increasing its worldwide reach via strategic partnerships and collaborative efforts with European football teams and international leagues.

Even though this is the formal UK debut of the brand, Betano has already achieved considerable success in the area thanks to their confirmation as the new front-of-shirt sponsor of Aston Villa for the next season.

Already, there are fourteen countries in which Kaizen’s products, Betano and Stoiximan, are available for purchase, with Stoiximan making its debut in the Greek market in the year 2012.